The ground-breaking ceremony for new construction projects commencing in the third quarter of 2021 and Snow Beer Headquarters Base was held onsite in Xin'an Street, Bao'an District, Shenzhen, on 4 August morning. Wang Xiangming, Chairman of China Resources Group (“CR”), Yu Gang, Vice Mayor of Shenzhen Municipal, and Wang Lide, Deputy Secretary of the Baoan District Party Committee and District mayor, officiated at the event to mark the commencement of construction at the Snow Beer Headquarters Base.
CR Snow Beer Headquarters Base is a major project of CR's presence in the development of the Guangdong-Hong Kong-Macao Greater Bay Area (“GBA”), and also a milestone project of CR Snow Beer’s international strategy. Located in the core area of ？？Jiangang Mountain, Bao’an, Shenzhen, which brings together high-tech and intelligent manufacturing industries with the vision of building the "Bao’an-Hong Kong Science and Technology Creative Park", the project will fully leverage CR Land’s advantages in urban construction and operation expertise and CR Snow Beer’s industrial chain advantages. A benchmark project for industrial upgrading and industrial-city integration in Shenzhen that integrates industrial research and development, beer brewing, industrial production, and ecological leisure functions will be constructed to foster the development of emerging industries in the Jiangangshan area. It will also serve as an innovation platform for Shenzhen smart technology applications and a vibrant community to promote international collaboration in culture and humanities.